Amway Design Advertising Marketing Essay

Amway Design Advertising Marketing Essay Introduction Amway was founded in 1959 by two entrepreneurs Jay Van Andel  and  Richard DeVos. Amway is a direct selling company based in Ada, Michigan, United States. It is the world largest direct selling company and manufacturer that uses network marketing business model. The company is selling a range of products, mainly in fast moving consumer goods (FMCG) and also a range of other products. Its products lines include home care products, personal care products, jewellery, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. Figure 1: Logo of Amway Source: Amway.com Figure 2: Jay Van Andel   Richard DeVos source: Amway.com Figure 3: Multi level marketing source: stock image Although Amway adapts its business model slightly different from market to market however the main marketing strategy still involve the combination of  direct selling  with a  multi-level marketing  strategy. Direct selling defined by Belch as the direct personal presentation, demonstration, and sale of products and services to consumers, generally in their homes or at their jobs (Belch 2006). Besides multi-level marketing also called in different ways by different scholars network marketing (Pratt, Rosa, Josà © 2003) (Cahn, 2006), direct selling (Merilee, 1999), referral marketing (Higgs; Smith, 2007). The distributors under the company as an agent will get rewards for selling products and for sponsoring others who do the same. The bigger of the agent business grows will have the same affect on the rewards. According to the official website of Amway, it conducts business through a number of affiliated companies in more than ninety countries and territories around the world (Amway UK 2009).  It is ranked by  Forbes online source business, financial news and analysis as one of the largest private companies in the United States in the year of 2008 (Forbes 2008)  and by  Deloitte Touche Tohmatsu as one of the largest retailers in the world. The vision of Amway Company is we work each and every day to help people live better lives. We achieve our vision by helping people everywhere discover their potential and achieve their goals by offering better products and opportunities for the future, and by sharing generously with the global community (Amway 2009).   Amway business model is based on the Amway Business Owner Compensation Plan can be descript as a low-risk, low-cost business opportunity that is open to everyone (Amway 2009).   Following paragraphs will evaluate the key strategic factors that have generated success for this business and also being a successful entrepreneurial venture. The concept of entrepreneurship can be divided in to five divisions begin with entrepreneur traits, creativity, innovation, business planning and  growth management (Davison, 2006). These five concepts are the characteristics of an entrepreneur and the business. Key strategic success factors is the combination from all division of the business, different areas of Amway will be discussed on how it is a successful business. Key strategy success factors There are differences to describe and displayed by entrepreneurs. According to Cunningham and Lischeron (1991) characteristics of an entrepreneur can be divided in to six schools of thought. The founders of Amway Jay Van Andel  and  Richard DeVos portray as the psychological characteristics school. The Psychological Characteristics School of entrepreneurship views entrepreneurs as individuals with unique values, beliefs, attitudes and needs which drive them and differentiate them from non-entrepreneurs (Cunningham and Lischeron, 1991). Two founders of Amway started the business by involve themselves in a similar multilevel marketing organisation Nutrilite Products Corporation as the distributors. Further on with the strong human network that they have and formed  The American Way Association business to able them to expend their business and also look for additional products to market. When the business growths stronger there take over different companies and also have their ow n manufacturers. The business keeps on growing with the multilevel marketing system in different countries. They believe in the values that the business can bring to them and have the attitudes that driven them to become successful entrepreneurs. The ability of creativity and innovation will become an advantages for entrepreneur in differentiate their business with others. Schumpeter (1934) mention that entrepreneurship is the realisation of new factor combinations also can be understood as innovation in business. He point out that it is about new products, new services, new raw material sources, new production methods, new markets, new forms of organization. Amway committed themselves into innovation and research. The company has produced more than 800 patents granted and more than 600 patents pending. Throughout the year Amway company has been recognized in their business performance that includes manufacturing excellence, environmental concern, and commitment to safety and health (Amway global, 2010). Figure 4: Basic design school model, Mintzberg 2000 Figure 5: Products range Figure 6 : Amways supply Chain Business plan is the first stage for a business; basic design school model (Mintzberg 2000) is a great model to evaluate a business plan. In the initial stage of the model by looking into the external appraisal this is to examine the external elements influences the entrepreneurs strategy option. There is a huge demand on the FMCG, commodities and also dietary supplements market that with the customer groups from all levels and ages. Although there are lot of big players in this sector, but with the unique multilevel marketing approach it became a strong competitive company. Threats and opportunities in the environment  is one of the important element is the Basic design school model. The threats and opportunities of Amway will be explained as an entrepreneurial point of view. Begin by presenting the first opportunity of the business; from a lager scope China and India are the two countries that with a large scale of market share. From a larger scale the opportunity that the company gains as China remains the core opportunity with the huge market. In the year 1998 Amway was one of the direct selling company that banned by government of China to operate in the country. However in December 2006 Amway was one of the first companies to receive a license to resume direct sales by chinas ministry of commerce. The rules and regulation that keep on changing by different countries will bring both threats and opportunities time by time. Second from a smaller scale based on recent economic recession has presented Amway with an opportunity to increase their income as its Independent Business Operators (IBOs) through their Amway sales at the same time it also provide an opportunity for individual to recruit new IBOs to join the business to be the same in this economic situation. Besides opportunities there are also threats to be considered as an entrepreneur. In a weak economic with high unemployment there will be an increase in the recruitment in the new IBOs however this is still subject to weak retail sales. Somehow the IBOs may turn away from Amway when they are unable to generate sufficient revenue. The big players in the FMCG market such as PG and LOreal consolidated share by acquisition over the review period, and the competitive environment for Amway became more aggressive. Besides With recent consolidation among standard distributed VDS brands. Amway is facing increasing competition from non-direct sellers (Euromonitor International, 2009). The key success factors in the marketing of Amway that act as the most important method to generate the rapid grow of the company. In most of the countries with the Amway business, the company will provide support for it IBOs. Because of the nature of MLM, the number of IBOs of Amway will be multiplied in a short period of time. Through the support from the company, it will provide training and educating system about Amway business. The purpose is to persuade them to follow the philosophy regards to the method of performing in the business. Besides, there are also materials to support the business for example information in CD, books and events to promote the business and also as a motivation factor. The first point is about Amway have a group of loyalty consumer that are the group of distributors. IBOs of the company with the concept of building up their business and intend to buy and use the products themselves. The group of IBOs will be influenced to a great extent by the community as well as they are constantly encouraged to try the product in advance, before selling it with a better understanding and knowledge of the new products (Wotruba, 1990). Second point a strong word of mouth created around the Amway community and this will influence friends and relative of the consumer, the IBOs expected to have the similar influences of sharing tastes and interests (Chen et al 1998). The recommendations from the opinion leader would be trusted and acceptable. Following with the judgments of the product, the quality of the product has been acknowledges to be with high standard. Specific support and training from the supplier and products manual builds positive perception and confident of the products. The price of the products is consider expensive, however the high prices are justified on the basis of quality and the usage which involves lower cost compare with products from other company with the similar function ability. Aggressive on New products launch and promotions from time to time by the company has generated increase in sales for the company. The promotion will give the IBOs to push the products out to the market to gain the benefits from it. A new launch of products will provide the IBOs with new opportunity to introduce it to their customers. One of the big different between the conventional business like PG compare with Amway is, Amway did not need to spend huge among of money to invest in the distribution channels and the mass advertising. These give the company an advantage in the spread of advertising and marketing cost over the volume, this result in a lower unit cost and more competitive prices. The strength of the company came from a strong presence in the emerging markets, notably China, Russia and India, Amway is well positioned to benefit from the strong growth anticipated in these markets over the 2008- 2013 period. (Euromonitor International, 2009) On the other hand, the weakness of the company is because direct sales has a poor image in Western markets. Amway has been accused in the past of failing to support its IBOs. While the company has defended itself against these claims, damage has been done to its reputation. Figure 7 : Logo of OneBYOne campaign Figure 8: Logo of unicef Amway practices a strong social responsibility and it recognise as being a good corporate citizen. Amway has a global campaign to help children named OneBYOne. The campaign illustrates the idea of making a difference in childrens lives one step at a time and it is part of an umbrella cause to improve the wellbeing of children worldwide (The Time 100, 2010). In the European part Amway Europe has work together with the United Nations Childrens Fund (UNICEF), to support the global champion for childrens right. It recognises the importance of building good working relationships with UNICEFs National Committees in each market in order to rollout fundraising programmes to Amways IBOs and their customers. (The Time 100, 2010) Figure 9 : Economies of scale spreading costs in advertising Figure 10 : Growth Stages Churchill and Lewis (1992) Entrepreneurs business growth can be explained into five stages of existence, survival, success, take ­off, and maturity (Churchill and Lewis, 1992). As a whole the Amway business is in a maturity stage, with the long history of the cooperation and also business worldwide. However because of the unique business approach, business will repeat the process of business growth in newly opened market. The consistency performance of the Amway business will lead the company to maintain in the business stability in the maturity stage. Conclusion After discussion, explanation and evaluation about the direct selling company from different perspectives in entrepreneurial, business, marketing and social responsibility. All these elements have sum up and became the key strategic factors that have generated success for the Amway Company. Entrepreneurship is a process that keeps on developing,x different challenges will come a head in the future and the entrepreneur will need to be prepared to face the challenges.

Miller dramatise political Essay

The Crucible is written by Arthur Miller, a man who has concerns for the McCarthy government in the 1950s. Miller is wise and sees the problems for this kind of rule over America. Miller was undoubtedly against this, but at the time of the rule of McCarthyism he would have indeed â€Å"disappeared† he had to â€Å"support various causes† to keep himself alive. He expresses his view insidiously through The Crucible, morally he disputes that whether we are in the 1950s or 1600s, human nature never changes. Miller’s political mission is to alter the zealous minds of the majority of America; when Miller corresponds in to the 1600s he mentions the belief that â€Å"the spirit could leave the body, palpably and visibly†. Through various characters Miller shares his burden of the problem: By using characters as vehicles to get his views across. A Reverends role in the 1600s was an important this position was very authoritative and a direct link to God however, power is abused as he proves with his characters. Reverend Hale as a character in â€Å"The Crucible† is directly portrayed as a † tight-skinned eager eyes intellectual† suggesting that Hale is a suspicious, clever and quick witted individual. Hale believes he is on a â€Å"beloved errand† in doing God’s work and finding witches : His ignorance however can be pitied he is fed with praise, admiration and total respect from the lethargic minds of the public. He shares the same status with Reverend Parris, but is not as corrupt. Hale is proven to be very encapsulated by â€Å"pondering the invisible world† he reveals his faith strongly and that he is constantly open minded with what happens in the present world and how the supernatural could overlap it hence his job. If Hale thinks of himself with â€Å"the best minds of Europe-kings, philosophers, scientists and ecclesiasts of all churches† this spontaneously proves he is proud and authoritative which is very high esteem. The Crucible has Hale as a character of strict beliefs, if his books have † the Devil stripped of his brute disguises† and are â€Å"weighted with authority†. Obviously, when ever any character turn to the â€Å"devil† in this play we see it as superstition but to Hale, â€Å"The Devil is precise; the marks of his presence are definite as stone† elucidating that he is a zealous man. He is strong in faith but to think everything you say is true is quite dangerous this means your mind will not accept new ideas or different views: This is Millers reference to some the McCarthy government. When interrogating Tituba, constantly he gives leading questions: These forces an individual to say the same phrase in their answer, such as â€Å"When did you compact with the Devil?† this establishes a biased and manipulative answer. He is a good judge of character because he says Rebecca Nurse â€Å"looks as such a good soul should†, without delay we know he is a judicious person and quite fair and a pleasant character especially when he takes Tituba’s hand. Tituba is shocked for no white man had ever shown her kindness let alone touched her in a kind way. At this moment in time, Hale engages us with kindness and quite good assets to give us a compassionate view of him. Miller has devised this kind of character because he tries to explain to the government people like these only expands the problem. Miller probably refers to spies of the government who were responsible for the â€Å"disappearing† of the public. Through the story Hales character changes and we see some goodness for he is able to admit to his mistakes and try to correct them.  Reverend Hale and Parris share the same status in the public. Parris is clearly power hungry and somehow wants to have a life as a Reverend/ Landowner we learn more about his selfish desires later on in the play. Reverend Parris shows certain control of his household when he orders Tituba â€Å"Out of Here!† which displays the convincing power of this particular troubled individual. There seems to be concern for his daughters condition, for she has been able to wake, but as any good father should, he cares and sends for the doctor.  Parris in some sense is quite a wise man; he knows what trouble â€Å"witchcraft† brings to a community and clearly does not believe the message by Susanna who recites from the doctor â€Å"You should look to unnatural causes†; he clearly denies any legations of superstition.

Life After 2018 Gre Issue and Argument Essay Samples

Life After 2018 Gre Issue and Argument Essay Samples You should additionally not write about whether the argument is accurate. This essay is one possible reaction to the argument. A recommendation is a kind of conclusion. Therefore, the response is adequately developed and satisfactorily organized to demonstrate the way the argument is dependent on questionable assumptions. In addition, the argument doesn't cover the extra price of putting computers in the schools. You should have your reasons, and our principal concern is that you find yourself getting an excellent grade. Next, you wish to think about some probable counterarguments to your position. The current financial downturn was mostly due to financial leaders who wanted to earn plenty of money. Nowadays it's very difficult to locate a trustworthy essay writing service. Since you may see, the longer the essay, the greater the grades. It is very important to note an argumentative essay and an expository essay could possibly be similar, but they vary greatly regarding the sum of pre-writing and research involved. Take advantage of these essays to rate your own degree of writing. Whether it's an argumentative or expository essay that you're writing, it is crucial to develop a clear thesis statement and a crystal clear sound reasoning. Nowadays you know what it requires to receive an ideal essay score. Argument Essay Drill There isn't any such thing as a great GRE score or a lousy GRE score. 2018 Gre Issue and Argument Essay Samples Explained 1 way of making certain that you are able to communicate clearly and to the point is by way of accurate and beneficial use of advanced vocabulary. Write By simply writing often you might have the ability to write with increased command and facility. There is, in addition, the problem of grammar. Between grammar and style, it is much easier to improve. The Gre Issue and Argument Essay Samples Game Research can and should nevertheless be utilized in a personal argumentative essay in order to create the principal argument more compelling. Substance matters more than every other factor in regards to your essays. Th e most frequently encountered paper writing service that the majority of our clients require is essay writing. Details of 2018 Gre Issue and Argument Essay Samples No very good writer under sunlight writes two exactly same sentences in one essay or article. Your challenge is to finish an excellent essay within thirty minutes. To practice writing awa essays all you want to do is. At that time, you can begin writing full length practice essays. The Chronicles of 2018 Gre Issue and Argument Essay Samples If you intend to apply to graduate school, you may have to select the Graduate Record Examinations, or GRE. After all, the GRE Issue isn't a test of knowledge as much since it is a test of how you're able to use knowledge however limited to back your position. Argumentative essays look at an idea or a problem and present each side whilst building a case for a single side specifically. Others, naturally, scoff at the idea since they're such great writers. To be able to stre ngthen this argument, the author should consider elections over the last five or more years. If you're an avid reader of news, you receive the point. Practice brainstorming tons of different essay prompts from the ETS website to become accustomed to coming up with examples that you may use to support your perspective. You could also get in touch with your writer to supply some excess recommendations or request information regarding the order's progress. It's important to thoroughly read and adhere to the directions in order to fulfill the test requirements. To make certain you will discover a complete answer to every question, we've got a support team that is always online. In reality, technology frees humanity to not just tackle new difficulties, but may itself create new issues which did not exist without technology. The argument states only that the web is a significant alternative and neglects to offer any amount of description of current approaches. In addition, it fai ls to make a valid comparison between the current methods of math instruction and the Internet method that is proposed. The Gre Issue and Argument Essay Samples Game The entire text of this GRE essay sample can be located on the ETS site. So, you ought to make certain that there are at least 5-6 paragraphs in your essay, if you'd like a good score on the AWA. However you get ready for the essays, make sure you at least write a couple of each type before you take the actual GRE. If you want to know more regarding the GRE essay length, we've completed a distinct post on that.

The Demonstration Of Leadership Style - 1569 Words

Demonstration of leadership style can be either formal or informal. A formal leader is one that is selected and given authority by the hospital management to make decisions and act (Kozier et al, 2010). They are in a position of leadership thus includes the charge nurse, resource nurse, and the manager. They create shared vision, build trusting relationship through communication and initiating transformation and democracy through role directing and being role defined (Ezziane, 2012). The informal leader includes all other nurses or health care workers that are not officially appointed to direct activities of others but plays an important role in influencing colleagues to achieve the group s goals (Kozier et al, 2010). These leaders are followers as well as learners on the unit. It includes all health care workers. Informal leader s role is implemented when RPN nurses seek help from the RN in hanging some medication due to their scope of practice. They fully engage others and collabor ate with other RN nurses when needed. They call on RPN nurses and nursing students present on the unit to come and learn. Informal leaders are relational, issue- defined and situational (Ezziane, 2012). In my clinical setting, an informal role is more predominant than a formal role leadership. According to Ezziane, (2012) informal leadership are more appropriate to provide high-quality services, promote creativity and innovation Formal and informal roles both create interdependence betweenShow MoreRelatedLeadership : The New Ceo Of A Executive Team1300 Words   |  6 PagesLeadership Leaders are conceptual thinkers and must think in the abstract. Decisions made by leaders are non-programmed decisions, which have never been made before, in respect to the direction in which the leader intends to take the organization into the future. The leader is hired by the Board of Directors (BOD) to maximize the wealth of the stockholders whom they represent. The leaders planning horizon is generally three years and beyond, depending on the employment contract signed. The BODRead MoreLeading Organizational Change : Tragedy Or Transformation1287 Words   |  6 PagesLeading Organizational Change Cornelius Cash Grand Canyon University LDR825-Organizational Change: Tragedy or Transformation August 10, 2016 Leadership Leaders are conceptual thinkers and must think in the abstract. Decisions made by leaders are non-programmed decisions, which have never been made before, in respect to the direction in which the leader intends to take the organization into the future. The leader is hired by the Board of Directors (BOD) to maximize the wealth of the stockholdersRead MoreLeading Organizational Change : Tragedy Or Transformation1294 Words   |  6 Pages Leading Organizational Change Cornelius Cash Grand Canyon University LDR825-Organizational Change: Tragedy or Transformation August 10, 2016 Leadership Leaders are conceptual thinkers and must think in the abstract. Decisions made by leaders are non-programmed decisions, which have never been made before, regarding the direction in which the leader will take the organization. The leader is hired by the Board of Directors to maximize the wealth of the stockholders whom they representRead MoreEssay on Situational Leadership Analysis1299 Words   |  6 PagesHersey and Blanchard’s Situational Leadership Theory (SLT) asserts that a leader’s effectiveness is dependent upon the readiness, or ability and willingness, of the leader’s followers to complete a task. This leadership style is an amalgamation of task-oriented and relationship-oriented characteristics that are employed depending upon the situation and the followers involved. According to the SLT, as followers increase in readiness the leader’s style is to adapt accordingly (Kinicki KreitnerRead MoreLeadership Within The Multinational Environment973 Words   |  4 Pagesstrategies have a clear relationship on the role of leadership. Leadership helps shape culture whereas, culture in turn develops leadership and they both drive performance (Para 2 and 3, â€Å"The Impact of Leaders on Culture†, 2012). Leadership in the multinational environment Leadership in a globalized business environment assumes great importance. With cultural differences it is a challenge to manage the workforce and build a cohesive unit. Effective leadership in a multinational environment can be achievedRead MoreDifferent leadership styles in the public service Essay example1148 Words   |  5 Pagesï » ¿Different leadership styles in the public services Team leaders and there roles in leadership There are several different leadership styles used within the public services. Therefore there are many varied suggestions that define someone as being a strong leader. However a ‘leadership style’ is a unique style that people recognise to encourage or influence other people in a way others do not so that they admire and want to be like. A team leader’s role in the public services is to provide instructionRead MoreLearning Styles Of Students Are Experienced Nurses For A Leadership Course1008 Words   |  5 PagesLearning is a process of retention of knowledge either by repetition, recitation, and demonstration. There are multiple theories related with the learning process. â€Å"Learning theories explain the complex nature of the interaction of students with their faculty, the learning environment and the subject matter† (Billings Halstead, 2016, p. 211). Every student has different ways that they learn things. Some students are auditory learners while o thers will be visual and tactile learners. It is the primeRead MoreThe Magnet Recognition Program Essay717 Words   |  3 PagesThe program also provides a vehicle for disseminating successful nursing practices and strategies.† Nursing administration continues to have an integral role associated with the demonstration of excellence in achieving the highest honor of nursing distinction. The exploration of force one, quality of nursing leadership, continues to be the foundation of magnet recognition. The magnet recognition program began in the early 1980s as a stride towards promoting nurse retention in the United StatesRead MoreLeadership Styles And Emotional Intelligence1160 Words   |  5 Pagesdynamics (Boyatzis, 2011). Leadership Styles and Emotional Intelligence Leadership can be broken down into two major categories, transactional and transformational (Deichmann Stam, 2015). Transactional leaders are primary responsibility for management, regulations, and group performance within an organization. Transformational leaders focus their endeavors toward engaging follows toward a shared vision. Emotional intelligence can facilitate both types of leadership approaches (Deichmann StamRead MoreCulture Shaping Leadership : The Business World987 Words   |  4 PagesCulture-Shaping Leadership The business world has expanded globally in the 21st century. With the development of the Internet, companies can expand into new markets in a fraction of the time previously necessary. With this new global frontier, organizations have found new challenges. Culture barriers present real obstacles for building cohesive organizational structure. In order to overcome this hurdle and take advantage of the cultural diversity, the leadership must find an effective model to accommodate